What: Love you some Black Friday and/or Cyber Monday? Yep, us too. But in the interest of supporting all retailers this holiday season, we’re joining American Express OPEN, the company’s small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday.
“According to the U.S. Small Business Administration, there were nearly 28 million small businesses in the United States last year. Over the past two decades, they created 65 percent of net new jobs. Their importance to local communities extends even further. For every $100 spent in locally-owned, independent stores, $68 returns to the community through taxes, payroll and other expenditures, according to the small business advocacy group The 3/50 Project.”
What We Say: While we spend an awful lot of time online, and frequenting the big department and big box stores — all in the name of a deal — we’ve never abandoned our local businesses (we’re obsessed with etsy!). TBF knows that local businesses are a huge force in creating jobs, boosting the economy and functioning as focal points for neighborhoods across the country. So after scoring deals this Black Friday, head out to your local small business for one of a kind gifts.
Here’s how you can take part:
Ways to Enjoy Small Business Saturday
• American Express is giving a $25 statement credit to 100,000 Cardmembers who register their Card and use it to shop on Small Business Saturday at any locally-owned, independent small businesses that accept American Express.
• American Express is giving $100 of free Facebook advertising to 10,000 business owners who sign up at facebook.com/smallbusinesssaturday to help build online buzz and drive customers to shop at their businesses on Small Business Saturday. By simply entering a few pieces of information and clicking a button, these business owners can create a personalized, geo-targeted ad that will run on Facebook leading up to November 27th. Facebook has donated $500,000 in Facebook credits for these small business owners to use in the future.
• Small business owners can also download online promotional materials and use a number of social media tools to promote their businesses on the inaugural Small Business Saturday.
• Everyone can spread the word about the day and their favorite businesses by giving a shout-out to their favorite local shops and restaurants via Facebook and Twitter.
• For every person who ‘likes’ Small Business Saturday on Facebook, American Express is donating $1 up to $500,000 to Girls Inc. to empower young women to be the entrepreneurs of tomorrow.
Thanks to American Express for sponsoring this post about small businesses. American Express is presenting Small Business Saturday, a way to honor the local merchants who are the backbone of the economy, this Saturday, Nov. 27. Join the celebration by visiting the Small Business Saturday Facebook page, clicking the “Like” button, and then learn more about the program and read the terms and conditions that apply.