Abercrombie & Fitch Plans Price Drops

Dampened by three straight quarters of declining sales, Abercrombie & Fitch says it’s planning to shake things up in hopes of boosting profits. Up first on the agenda: lowering prices and focusing more on its target audience of tweens and 20-somethings. Abercrombie CEO Mike Jeffries says he plans to start reducing prices by the end of the year, with “most dramatic” cuts happening at spinoff stores like Hollister and Abercrombie Kids.

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  1. moopig says

    They would do far more sales if they would bring back the XL size.  I don’t understand why they only want to appeal to less than 1/2 of their target audience….
    Both Abercrombie & Fitch and Hollister seem to have more sales lately—must be the only way they can move a lot of their inventory.

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