Dampened by three straight quarters of declining sales, Abercrombie & Fitch says it’s planning to shake things up in hopes of boosting profits. Up first on the agenda: lowering prices and focusing more on its target audience of tweens and 20-somethings. Abercrombie CEO Mike Jeffries says he plans to start reducing prices by the end of the year, with “most dramatic” cuts happening at spinoff stores like Hollister and Abercrombie Kids.