What: Back in July, Bebe announced plans to scrap its Bebe Sport stores across the country and replace them with a new “retail concept” called PH8. Now the company has released the first images of its new “sporty-chic” collection—including shoes, bags, jewelry, and clothes. Although PH8 stores still aren’t expected to open nationwide until November, curious customers can start checking out pieces from the new line in select Bebe stores beginning in September.
What They Say:
“Think featherweight, monotone backpacks with substantial hardware; drapey, sequin-encrusted sweatshirts; and bib necklaces that look handmade.”
What We Say: We’ll admit it, the new looks leave us pleasantly surprised. The ubiquitous logos Bebe has become known for seem to be gone entirely, and a couple of the pieces really look like they could transition from the gym to the nightclub. Color us surprised. But more important, what do you think?
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