Prove Your Brand Loyalty with a Tattoo

What: is a start-up that plans to build up a community of “brands lovers” – consisting of that chick who swears Macs are better than PCs and that guy who always wears shirts plastered with the words “Abercrombie & Fitch.” Earlier this month, the company actually paid people to tattoo themselves with their favorite […]

Norma Kamali for Wal-Mart Available on

What: Tired of going all the way to Wal-Mart to buy Norma Kamali’s latest frugal fashions? Thanks to, you don’t have to. The “virtual world” website is letting users try on Norma Kamali’s spring 2010 collection for Wal-Mart with their avatars, and then click to buy the actual items on What They Say: […]

Chaps Weekend Perfume: Product Review

What: Angela gets spritzed with Chaps Weekend Perfume. The Lowdown: Chaps is not a brand name that inspires a great deal of confidence regarding women’s fragrances. Sold at Kohl’s, it strikes me as very conservative and quite the opposite of high end. The packaging for the new Chaps Woman Weekend Perfume doesn’t help—the box is […]

Jil Sanders UNIQLO Line Now Available

What: We can all collectively jump for joy today, because Jil Sanders’ UNIQULO line, J+, is now available in stores. While some items cost a hefty $149.50, many are priced in the $25 to $40 range. What They Say: The collection consists of outerwear, denim, shirts, cut & sewn, knitwear, and other goods. The +J […]