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Demographics

TBF readers are influencers and active consumers, who make the purchase decisions in their households. They turn to TBF for advice on products that help them live great lives on a budget.

Demographics at a Glance

Average Page Views: 730,000- 900,000 (varies according to time of year)
Unique Visitors: 250,000 (summer months) to 300,000 (fall and winter)
• In the top .003% of blogs on the web (Technorati, Dec. 2013)
• Google Page Rank = 4
• 3.9% on site click thru rate – more than four times the industry average

Newsletter Demographics

Subscriber Base: 15,000
Open Rate: 22,4%
Click Thru Rate: 12.0%

Women: 94%
Age: 54% are 22-45 years of age. (16% of readers are 50+ years of age, 27% are 16-21 years of age)
Median Annual HHI: $69,000 (32% of readers have annual HHI greater than $100,000)
Average Monthly Shopping Budget: $363.23

More Demographics- 93% of our readers are the primary decision makers regarding purchases in their household
- An above average number of African-American and Asian_American
- Top Metropolitan Areas
New York MSA
Los Angeles MSA
Chicago MSA
Dallas/Fort Worth MSA
VA/DC/MD MSA
Boston MSA
Atlanta MSA
Minneapolis/St. Paul MSA

Favorite Stores:Costco, Target, Amazon, Gap, Nordstrom, Forever 21, Bluefly.com, Asos


Rate Card

The Budget Fashionista offers the following IAB Standard size creative units:
728 x90
160×600
300×250

Site Rates (minimum 100,000 impression purchase)
$10 CPM for below the fold ad units
$30 CPM for above the fold ad units (add $5 for rich media, including animation)

$45 CPM for Dedicated Email
$15 CPM for newsletter 300×250 ad
$2 incremental CPM for geo-targeting and time of day targeting

Additional Advertisement Opportunities:
Sponsor Posts: $2,000
Contests: Start at $2,500